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UTM Parameters for Marketing
Track Social Marketing Like a Pro With UTM Parameters (Using Jetpack Complete) If you’ve ever looked at your site stats and thought, “Cool… but which Facebook post (or email, or LinkedIn update) actually drove those visits?” — you’re exactly who UTM parameters are for. UTM parameters are small, standardized tags you add to the end…
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Choosing the Right Image Format: Your Ultimate Guide
Whether you’re a photography hobbyist building a website or sharing photos on social media, it’s important to understand image formats. This understanding can make a big difference in how your photos look. It also affects how fast they load. At Chesley Software, we work with clients every day to optimize websites and digital content, and…
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Modern WordPress Design
The Modern WordPress Site Design Revolution: Full Site Editing, Blocks, and Pattern Libraries The landscape of WordPress site design has evolved dramatically in recent years, making it easier than ever to create stunning, responsive, and mobile-friendly websites without touching a single line of code. At Chesley Software, we fully embrace these modern approaches, leveraging Full…
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Guide to WordPress Website Taxonomy for SEO
When it comes to organizing your WordPress website, website taxonomy plays a crucial role in ensuring that visitors can find information easily and that search engines understand your site structure. Properly setting up your page hierarchy, categories, tags, and landing pages helps create a user-friendly experience while also improving SEO (search engine optimization). In this…
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Why WordPress Is the Smart Choice for Growing Businesses
Why WordPress Is the Smart Choice for Growing Businesses In today’s digital world, having a website is a necessity for any business. For small businesses just getting started, brochureware website builders like Weebly or Wix may seem like attractive choices due to their ease of use and low barrier to entry. However, as your business…
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WordPress Site Monitoring
How Chesley Software Monitors and Protects Your WordPress Website on Pressable At Chesley Software, we understand that your website is a critical part of your business. Ensuring it remains online, secure, and performing at its best is our top priority. That’s why we host your WordPress website on Pressable, a premium hosting platform designed for…
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Best Practices Using Mail Chimp with WordPress
Best Practices for Using Mailchimp with Your WordPress Website To effectively use Mailchimp for email marketing alongside your WordPress website, consider the following best practices: 1. List Management & Segmentation 2. Email Marketing Strategy A. New Subscribers (Onboarding & Engagement) B. Existing Subscribers (Retention & Upselling) 3. Landing Pages: Mailchimp vs. WordPress A. Hosting on…